A final year start up enterprise project where as a group we found an opportunity and had to ideate and execute a brand identity to present to a panel of entrepreneurs.

Charlie & Rogue is a high end pet wares brand targeted at the modern pet parent. As a group mixed with graphic designers and Industrial designers we came up with a brand name, brand essence, a style plan and a product range to support these.

The final outcome was a set of dog beds and bowl sets along with a presentation website, packaging, information booklets, instagram & Facebook pages and business cards.

Credit: Nicole Austin, Brad Rolston, Hebe Schaefer, Jack Becroft